The Goal Of Consumer Research Essay - 1402 Words

An ecosystem is an integrated system of different participants that rely on one another. In consumer research, it is almost impossible to isolate one of the many factors that make up the field of consumer research. The goal of consumer research is to learn about consumer behavior. Quantitative research, qualitative research, and ethnography each have many pros and cons, and create a full, clear picture when used together. Each method provides an integral piece of the consumer puzzle; one cannot see the entire, finished image without each method. The following is an overview of the research methods and how they can be applied to this case study. Quantitative research: study data based responses obtained through things like consumer surveys. Quant data also includes big data which provides marketers with zoomed out data that clearly indicates consumer trends. Looking at big data trends can indicate where and when both Skinny and Nasty Girl products are being purchased and by whom. This could give marketers insight into what demographics are interested in their product (i.e. socioeconomic status, education, family structure, age, etc.). While this data would indicate clear trends, it would not help marketers to understand why consumers are making their decisions. Qualitative Research: driven by asking personal questions to determine why a consumer phenomenon happens. This can happen through interviews and focus groups. Understanding why consumers make their decisions isShow MoreRelatedMarketing and Career Aspirations Essay1284 Words   |  6 Pagesmarketing research. Through the process of achievement I want to gain immense knowledge and skills so that I can contribute as much as possible in the society as well as in the organization. My life goal is to be work in every possible way for the betterment of the society and return back to the society. I have always been a keen social worker and will continue to remain so. 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